Privacy Policy

1. Information you give us

Contact details: your name, email address and phone number.

Your answers on our forms: what you want to learn, your experience, when you want to start, how you heard about us, and any message you write to us.

Enrollment details: the course, schedule and payment plan you choose. Card and bank details you enter at checkout go straight to our payment processor, Stripe. We do not store full card numbers.

Student Portal information: your profile, profile photo, date of birth if you add it, and class work you submit.

Conversations with us by text, email or phone, and the details of any consult you book.

2. Information collected automatically

When you visit our website we record the pages you view, when you view them, the site that sent you, campaign tags in the link you clicked, ad click identifiers from Google or Meta, your device type, your browser and your IP address. In our own analytics database the IP address is stored only in hashed form.

We keep a random visitor ID in your browser so we can connect your visits to each other. It is not your name or email.

Microsoft Clarity records how visitors move through our pages (clicks, scrolling and page movement) so we can fix confusing pages. These recordings are tied to the random visitor ID.

When you submit a form, we save the IP address and browser details from that submission with your record so ad platforms can match it to the ad you clicked (see section 4).

Details on every cookie and tool are on our Data Policy page.

3. How we use your information

To answer your questions, enroll you, run your classes, schedule sessions, handle billing and support you as a student.

To send you program updates, reminders and offers, by email or text where you have agreed to receive them.

To understand which of our ads, emails and other channels bring students to us, and to improve our advertising and our website.

To verify phone numbers and keep spam and fake sign-ups out of our records.

To meet legal, tax and accounting obligations.

4. Advertising and measurement

We advertise on Google and Meta (Facebook and Instagram). Tags on our website, and reports our systems send directly to those platforms, tell them when someone who clicked one of our ads fills out a form or enrolls. This lets them measure and improve our ads.

To match a sign-up to an ad click, we may send: your email address, phone number and name in hashed form (a one-way code that does not reveal the original), the ad click identifier, your IP address and browser details, our random visitor ID, and the value of an enrollment.

Google and Meta handle this data under their own policies and may combine it with information they already hold. You can limit ad personalization in your Google and Meta account settings, and you can ask us to stop including your information in these reports (see section 11). Links are on our Data Policy page.

5. AI assistance

We use AI tools from Anthropic to help our team summarize inquiries and to draft or send some text and email replies about our programs. Our team oversees these conversations, and you can ask to talk to a person at any time.

6. Who we share information with

Service providers that run parts of our business for us, only as needed for that service: payments (Stripe), email (SendGrid, Mailchimp), texting and calls (Twilio, OpenPhone), scheduling (cal.com, Google Calendar), hosting and databases (Railway, Supabase), analytics and advertising (Google, Meta, Microsoft Clarity), error monitoring (Sentry), AI (Anthropic), and internal team tools (Google Workspace, Discord).

Authorities or others when the law requires it, or to protect our students, staff or business.

A buyer or successor if our business is ever sold or reorganized.

We do not sell your personal information.

7. Text messages (SMS)

If you opt in, we text you about admissions follow-ups, scheduling, class reminders and events. Message frequency varies. Message and data rates may apply. Reply STOP at any time to unsubscribe. For help, text or call (510) 588-5312. Agreeing to texts is not a condition of buying anything.

Some forms send a one-time code by text to confirm your phone number.

We do not share your phone number or your text messaging consent with third parties for their own marketing. Phone numbers used for ad measurement are hashed as described in section 4.

8. Cookies and browser storage

We and our analytics and advertising partners use cookies and browser storage to remember your visit, measure how the site is used and measure our ads. You can block or clear cookies in your browser settings; the site still works without them. The full list, with what each one does and how long it lasts, is on our Data Policy page.

9. How long we keep information

We keep lead and student records for as long as you are in touch with us or enrolled, and afterwards as needed for our records, billing, taxes and legal obligations. The ad and campaign information your browser stores for our forms expires after 90 days. You can ask us to delete your information at any time (see section 11); we may keep payment records we are required to retain.

10. Security

We use encryption in transit, access controls and reputable hosting providers to protect your information. No system is perfectly secure, but we work hard to keep yours safe.

11. Your choices and rights

You can ask to see, correct or delete the personal information we hold about you, or ask us to stop including your information in ad measurement reports, by emailing us at the address below.

You can unsubscribe from marketing email with the link in any email, and from texts by replying STOP.

If you are a California resident, you can ask what personal information we have collected about you, and ask us to correct or delete it. We will not treat you differently for making a request.

12. Children

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. Our youth programs are for students ages 13 to 17. If you are under 18, please review this policy with a parent or guardian.

13. Changes to this policy

We may update this policy as our practices change. The date at the top shows the latest version.

14. Contact us

Privacy Officer: Kyle Boydstun, privacy@anthemmusicacademy.com